Add-on
Google Ads management for local service businesses
Google Ads puts your business at the top of Google search as a paid ad, often right away. We set up and run your Google Ads campaigns for you. You own the ad account and you set the budget. We track the calls and form fills your ads bring in and report on them every week. It costs $400 a month plus ad spend for SEO clients, or $749 a month plus ad spend on its own.
What we do every month
- Campaigns built around the services you want more of
- Ads shown only in the areas you serve
- Search terms checked, and wasted ones blocked
- Ad spend kept within the budget you set
- Calls and form fills tracked from every ad
- A weekly report with your ad leads and spend
How Google Ads works
Google Ads lets you pay to show up at the top of Google search. You choose the searches you want to show up for, like emergency plumber or roof repair near me. When someone clicks your ad, you pay Google for that click.
Ads can bring in calls fast, often much faster than SEO. The tradeoff is that they stop when you stop paying. That is why many businesses use both: local SEO to build over time, and ads to fill the gap now.
You own the account and the budget
Your Google Ads account is yours. It is in your name, and your payment card pays Google directly. We get access to manage it, and you can see everything inside it at any time.
You decide how much to spend on ads. Before we start, we agree on your budget and goals in writing. We keep your spend within that budget. If you ever want to spend more or less, just email us.
If you ever stop working with us, you keep the account, the campaigns and all of the history. Nothing gets locked away.
What we set up
Good ads start with a good setup. We build campaigns around the services that matter most to your business and the places you actually serve.
- Campaigns for your most important services
- The search terms your ads should show up for
- Blocked search terms, so you do not pay for the wrong clicks
- Ads that say clearly what you do and how to reach you
- Location settings that match your service area
- Tracking for calls and form fills
Running your campaigns
Ads are not set and forget. Every week we check how your campaigns are doing. We look at which searches bring in real leads and which ones waste money.
Then we make changes. We block searches that do not fit, move money toward what is working and update ads that are not getting clicks. We also watch your spend so it stays within your budget.
Tracking calls and form fills
Clicks are nice, but they do not pay the bills. What matters is how many people reach out. So we track the calls and form fills that come from your ads.
If you also have a local SEO plan, your ad leads show up in the same Friday report as your other leads, marked as coming from ads. We count each lead once, so the numbers are not doubled.
Your weekly report
Every Friday you get a short report. It shows how much you spent, how many calls and form fills your ads brought in, and what we changed that week. No long meetings. Just the numbers and what they mean.
FAQ
Google Ads questions
How much does Google Ads management cost?
It is $400 a month plus ad spend if you have a local SEO plan with us. On its own, it is $749 a month plus ad spend. Ad spend is the money you pay Google for your ads.
Who pays Google for the ads?
You do. Your card is on your own Google Ads account, and Google bills you directly. Our management fee is separate.
How much should I spend on ads?
It depends on your services, your area and how many new customers you can handle. We suggest a starting budget, and you make the final call. We agree on it in writing before your ads go live.
Do you run Facebook or Instagram ads?
No. We manage Google Ads only.
Can you promise a certain number of leads?
No. Results depend on your market, your budget and your offer. We promise to run your ads carefully, keep spend within your budget and show you exactly what they bring in every week.
Do I need a local SEO plan to use this?
No. You can get Google Ads management on its own for $749 a month plus ad spend. If you have a local SEO plan, it is $400 a month plus ad spend.
What happens to my account if I stop?
You keep it. The account, the campaigns and all the history are yours. Plans are month to month.
See where you stand on Google.
Get a free 2-minute check of your business. You will see how you show up on Google, Google Maps and AI answers, and the top fixes to make first.